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Mercedes CLS

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Thursday 21 June 2018

Prize of the State Police to the Jeep Renegade TV commercial

Auto Premi
Jeep
Prize of the State Police to the Jeep Renegade TV commercial

As part of the 11th edition of "Un anno di zapping ... e di like", a critical guide to television edited by Moige (Italian Parents Movement), the Jeep Renegade won the "Prize of the State Police - Section Polizia Stradale" .

Jury motivation? The spot of the compact SUV is able to convey a message with a deep educational value as the video shows how freedom is the safest path to travel.

The TV commercial, from the claim "Do not take risks, choose freedom" and organized by the Leo Burnett agency, is aimed above all at young people emphasizing the fact that moving in safety amplifies one's freedom by choosing not to run dangers.

Wednesday 20 June 2018

McLaren opens new showroom in Detroit

McLaren Automotive has long been expanding its distribution network in America and in recent days has officially opened a new showroom in Troy, in the suburbs of Detroit.

The store will remain open temporarily this month and will definitely welcome visitors from the fourth quarter.

The Michigan facility was built in partnership with Suburban Collection, ranked 14th in the Automotive News list of the 150 leading US dealers.

The North American network of the British carmaker now consists of 24 dealers, three of them in Canada.

The North American market ...

Wednesday 20 June 2018

VW and Ford Groups to explore partnership for commercial vehicles

The Volkswagen and Ford Groups have issued a joint official note announcing the signing of a memorandum of understanding to evaluate various partnership hypotheses with initial focus on the development of light commercial vehicles, including vans.

The goal is to strengthen their position in order to be able to compete in the best possible way in a global market that is in an accelerated transformation phase. If the negotiations were successful, a mutual exchange of shares is excluded.

The exploration of collaborations between the two groups has been anticipated in ...