Thursday 21 June 2018
Prize of the State Police to the Jeep Renegade TV commercial
As part of the 11th edition of "Un anno di zapping ... e di like", a critical guide to television edited by Moige (Italian Parents Movement), the Jeep Renegade won the "Prize of the State Police - Section Polizia Stradale" .
Jury motivation? The spot of the compact SUV is able to convey a message with a deep educational value as the video shows how freedom is the safest path to travel.
The TV commercial, from the claim "Do not take risks, choose freedom" and organized by the Leo Burnett agency, is aimed above all at young people emphasizing the fact that moving in safety amplifies one's freedom by choosing not to run dangers.